As ethical investing becomes truly mainstream, investors are faced with the challenging task of telling the green from the green-washed.

Chair of the Ethical Advisers Co-op (EAC) Terry Pinnell speaks to the Financial Standard, “As advisers, we are constantly being bombarded by companies that say they are ethically minded and environmentally friendly, but when we look at what their investments are it’s a completely different story.”

Read the full article and find out how EACs rating system works at:

Fifty shades of green